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How can I use Sales Overview to monitor location performance?

Review sales performance by location and understand how to grow your margin.

Sales Overview provides a consolidated view of total sales for your SBT program, allowing you to analyze store and product performance directly from point-of-sale data:

Data can be organized by the Retailer/Store, Products, State, and Time Period filters above the widgets. All widgets on the page update dynamically based on the filters applied. 

How-To Guide 

Widget 

Description 

Use Case 

Key Sales Metrics 

Quick view of total sales and average daily sales with units sold, the number of stores with sales, and average sales per store with units sold. 

Adjust distribution locations and/or product offerings.

Sales by Retailer 

  • Shows which retailers or stores drive the most sales and includes the count of units sold. 

  • Select View All Retailers to open a detailed table version of the widget. 
  • Identify the highest and lowest performing retailers and stores.
  • Address underperforming stores. 

Store Count by Sales Range 

Displays how many stores fall into different sales ranges and highlights new stores generating sales for the first time. 

  • Spot underperforming stores. 

  • Track new-store sales progress. 

Sales by Location 

  • Using the map, view sales performance and units sold based on geographic location.  

  • Next to the map, Top Locations lists the 10 highest performing stores among all your locations. 

  • Select View All States text under the map or View All Stores under the locations list to open a detailed table of either widget. 

Determine marketing strategies per location, where distribution expansion can occur, and compare retail performance within a state. 

Sales by Product 

  • Ranks products by sales and shows each item’s contribution to total revenue, highlighting highest and lowest performers (Top 5 Products and Bottom 5 Products tabs). 

  • Select View All Products text to open a detailed table version of the widget. 

  • Focus on inventory and continue stocking top selling products. 

  • Address underperforming products.